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"It's the music. That's what gets me every time I see that initial Avengers: Infinity War trailer. We have heard a lot about how Marvel movies do or don't have memorial musical scores, but Alan Silvestri's theme for The Avengers has grown on me over the last 5.5 years. However, since Marvel and Disney used a creepy, minor-key version of Pinocchio's "No Strings On Me" to sell Avengers: Age of Ultron, this is the first time we have had an Avengers marketing campaign that takes advantage of the core theme......."

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